An exhibition of old trunks and leather bags is being help in China in celebration of the 20 years completed for French Fashion House. China has become the top growing market carrying luxury goods. Louis Vuitton is the most preferred choice of the middle, but wealthy class of China. As the show is being arranged in the heart of the country’s capital, it is expected to gain acceptance by high class market.
As it has become trend to market products of popular brands by using film festivals and art galleries. The buyers are mostly educated ones and sophisticated in their choice. In the start of this year, an exhibition was arranged by the designer Diane von Furstenberg, who has displayed her products under the title of “Journey of a Dress,” and the venue was 798 art district. The settings made by Louis Vuitton are different, because these carry the premium and prestigious touch.
Buyers of Louis Vuitton are very much conscious about a brand that is historical, and that has made Louis Vuitton arrange the exhibition at the museum. Tyke museum is newly established and is located across Tiananmen Square. It is hoped that the exhibition will leave long lasting effects over the domestic design industry.
In other parts of the historical museum, there are bronze vessels, proclaim vases that are centuries old. There are celebrities to promote the products of Louis Vuitton. These include Mikhail Gorbachev and Bono, U2 singer. It is expected that the luxury industry of China will get a boost from this exhibition.
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