It has been predicted that China would become the top market of the luxury products including bags, shoes, clothes, and watches, in 2015. But people would be less loyal to a particular brand. At present Louis Vuitton is the dominant player, but the management is facing tough times in the coming 5 years. It has also been said that buyers will tend toward 2nd or 3rd grade luxury products of the brand that would not suit the long the long term plans.
The important question is whether after buying LouisVuitton or Gucci for once, will you return back to these brands or will want to try something different. It has also been noted that buyers have also rejected the long suitcase of Louis Vuitton in Shangai’s shopping mall, when government announced that it has violated the size restrictions that are limited for outdoor advertising.
One buyer, Huang Chen, told that the exhibition in the museum of Beijing will help Chinese buyers to know the history as well as to raise the sales volume. It will also help youngsters in understanding the reason behind high popularity of the brand.
Buyers are also of the view that the quality of Louis Vuitton is much better than other bags available in the market; therefore, the price is justified.
Despite many positive views from the buyers, the communist party has criticized the event by labeling it having a highly commercial touch.
Louis Vuitton will have more sales due to this exhibition being held in China and will open new horizons for the manufacturers.
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